21 June, 2017

Eventbrite to transform Australian event industry

Chiang Mai, Thailand - March 28, 2016: hand holding screen shot of Facebook application showing on Asus Zenfone 2 mobile phone with green bokeh background

Eventbrite and Facebook have launched a new event discovery and ticket buying facility in Australia, that will allow users to buy tickets directly within Facebook, without having to leave the site or app.

This partnership is the first of its kind in Australia, and Eventbrite is the only Facebook partner to allow attendees to purchase and access their ticket completely within the social network: vastly simplifying the purchase process.

In the US, where the integration is already available, events published through organisers’ Facebook pages are driving 2X more ticket sales and registrations than events that redirected out of Facebook to a ticketing page.

With less hoops for consumers to jump through when buying a ticket — multiple pages, new windows and forms to fill in — people are far less likely to abandon their order, reducing drop-off and increasing organiser revenue.

Yoav Zeevi, Product Manager, Facebook Events Ticketing, said, “Our primary focus with our ticketing feature is to make selling tickets easier for our partners, like Eventbrite, and give people an easier way to attend the events that interest them.

“We’ve gotten great feedback from our partners that posting on Facebook helps them drive sales and attendance.”

Christian Serrao, Director at Beyond The Valley Music Festival and Pitch Music Festival, added, “Eventbrite’s latest, deep integration with Facebook is a game changer. It brings our checkout to where our fans already are, rather than the other way around. This takes our promotional efforts on Facebook to the next level.”

Phil Silverstone, General Manager of Eventbrite Australia commented, “Facebook’s apps are some of the most-used in the world, and meeting consumers where they are already spending a significant amount of their time online is vital for providing a seamless user experience.

“By introducing a distributed commerce model into Australia’s ticketing landscape, Eventbrite is marking a line in the sand that signals a fundamental shift in the industry. We’re bringing an openness to the market that puts the customer at its core: we’re helping event organisers sell more tickets by making them available to purchase where their audiences already are.”

Eventbrite has also announced a new global integration with Spotify. Spotify will now recommend Eventbrite events to its 100m+ listeners based on their music preferences and alongside their favourite artists and albums.

By leveraging Spotify’s music and concert discovery algorithm, the partnership will help music event producers connect with the fans most likely to attend their shows within Spotify’s app.

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