IACC announces re-branding and new logo

IACC announces re-branding and new logo

IACC has experienced rapid growth in its membership and global reach, and has identified that the brand needs an update in order to represent all 378 members in 22 countries.

Being the only global association to represent small to mid-sized meetings focused venues and influenced by exciting innovations it is seeing from members, the new brand addresses the needs of a dynamic, changing market place, while leveraging the brand equity IACC has built over 35 years.

In developing their new branding, IACC conducted extensive research with members and industry stakeholders across 4 continents. The association worked closely with members and industry ambassadors to talk about what the brand said about them now and what members wanted it to stand for in future.

IACC took these findings and concentrated all ideas into a set of brand pillars which are aligned with the core values by which it wants to live and to foster a feeling of collaboration, connectedness and impactful outcomes.

IACC’s membership reflects more than just conference centres, each branded in individual ways, but all providing the same high quality standards and delivery of exceptional meetings that began in the 1980’s under IACC.

Member venues include conference centres, seminar houses, day meeting venues, corporate universities, and meetings-focused hotels and resorts. The association will no longer refer to itself as the International Association of Conference Centres, but will simply be referred to as IACC.

The new logo has been designed to reflect a sense of symmetry, with each shape overlapping in unison to further illustrate the strength and alignment of universal connectivity. The four symbols represent the four brand pillars which are the signature qualities and attributes that exemplify the IACC experience

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