New hotel brand hits Sydney market
Sydney is set to welcome a new hotel brand in April, Veriu Broadway, as it looks to focus on more local experiences for Sydneysiders.
Sydney’s newest hotel brand, Veriu Hotels and Suites, will open a 64-room serviced apartment hotel in April 2017 as part of a pipeline of five hotels set to open under the Veriu brand by the end of 2018.
Ideally located close to the International Convention Centre, Veriu Broadway is an $18 million conversion of a former warehouse space offering self-contained studios, each over 40 square metres, and one and two bedroom split level apartments. The hotel will provide 24-hour reception with staff trained as local area guides, as well as on-site food & beverage in keeping with the precinct’s contemporary café and bar offerings.
Veriu Hotels is a fresh new bespoke hotel brand on the Sydney landscape created by property and hospitality specialists Alex Thorpe and Rhys Williams.
Having successfully developed a long stay accommodation business, Furnished Property, in 2002, Thorpe and Williams have now moved into the hotel space to create a portfolio of hotels with a diverse mix of heritage and new developments, all located in Sydney’s thriving city fringe locations.
“We have been providing long stay style self-contained accommodation for 16 years under Furnished Property, where we developed a passion for sharing ‘local.'”
“We created Veriu because we saw no reason why a hotel brand can’t provide that authentic local experience backed up by traditional hotel services, excellent customer service and attention to detail in rooms,” continued Williams.
Veriu specialises in operating city fringe areas with the capacity to go larger if the location is right.
For example, Veriu Broadway will be the marquee hotel for the brand following its first foray into the market with the successful opening of Veriu Camperdown – a new build all-suite hotel which opened in March 2016 with the aim, according to Williams, “to bring the brand to life in […] a local, vibrant area.”
Indeed, the current network is complemented by a pipeline of hotel developments to take place under the Veriu brand by the end of 2018, including Veriu Randwick (35 rooms) opening April 2017, Veriu Central (110 rooms) opening early 2018 and Veriu Green Square (142 rooms) opening late 2018.
“Having some flagship CBD sites supported by a number of smaller satellite local properties in the city fringe is central to our strategy. We make it happen in areas and buildings where the global brands may be less interested,” said Alex Thorpe, Veriu Director.
“We have seen Sydney emerge as a city of villages and we want to share the uniqueness of Sydney’s diversity through the Veriu brand in areas like Camperdown, Broadway, Green Square and Surry Hills. These villages really excite us for the leisure market but equally corporates want these bespoke experiences.”
With this authentic local experience at the heart of the Veriu ethos, Thorpe and Williams have also developed a unique concept, “Veriu Connect,” which enables Veriu guests to drop in and explore any one of its locations via the hotel’s complimentary ‘explorer bicycles’ and other flexible hotel services.
With the ability to drop into any one of the Veriu locations, as a guest, “you could cover the best of Sydney just by visiting the Veriu network of properties,” added Williams.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
darling harbour Hotels Sydney veriu broadway veriu hotels and suitesLatest News
Two thirds of Australians support introduction of tourism tax, survey reveals
Can you guess which generation was the most outraged at the news? Hint: It is exactly who you think!
“The consumer really just wanted more classic reward availability” – customers underwhelmed by Qantas FF shakeup
All this consumer wants is to sit behind someone that doesn't push their seat back to near-horizontal levels.
Aussie travellers warned of ‘significant’ visa shifts in destinations including Chile, US and Vietnam
To be honest are biggest advice for having a layover in the US, is just don't.
Profile: Delta CEO Ed Bastian
Bastian says the airline business isn't for the faint hearted. We're sure Alan Joyce would agree!
Final Call: Travel DAZE Exec early birds are about to expire
Much like the auctioneer at the hottest sale of the year, we're giving you one more chance to jump at this deal!
Forget the weekend! Experience Gold Coast launches mid-week travel campaign
Your boss might be a bit bothered if you jet off mid-week, but you'll be the envy of all of your Instagram followers.
Victorian Tourism Industry Council warns of losing tourism dollars to NSW & QLD
Trendy cafe's hidden in CBD laneways can only get so many tourism dollars, clearly!
AIME 2024 rustles up $330m for APAC economy
This figure is a 65 per cent increase on 2023, much alike The Nibbler staff's alcohol consumption.
Amex GBT to purchase CWT for $871m
It's big deals like this that get a firm handshake - hence the sore hands over at the CWT and Amex GBT offices.
Boeing cleanout: CEO, chair to go as safety crisis plagues the manufacturer
CEOs are falling thick and fast these days. We should have started up a bingo game with their headshots in the office.
Star boss resigns, admits retaining NSW casino licence unlikely under his leadership
The CEO resigned after 18 months in the role. 'Another one bites the dust' rumoured to be heard playing in Pyrmont.
Corporate Traveller swings amateur golfers around the globe for World Golf Competition
How're your golf skills? Consider yourself a Tiger Woods or often get quadruple bogeys? We take after the latter.
Corporate travellers to spend big on Melbourne F1 despite financial pressures
Part of the attraction is sick days after the event as corporate travellers suffer creaked necks and blown eardrums.
Bonza officially kicks off Gold Coast-Darwin route
The Flying Purple Thumb is back at it with another route. We swear, we're going to make this nickname stick!
South West Sydney Tourism launches Western Sydney Tourism Awards
Penrith's 3 consecutive NRL premierships wasn't enough? The people of Western Sydney could fill the trophy cabinet more!
Hotels vs. Airbnb: Industry leaders at odds over who should pay accommodation levy
There's not as much gore in the Hotels vs. Airbnb saga as there is in Alien vs. Predator, but it's just as thrilling!
Singapore Airlines revamps premium economy with new menu, amenity kit
Felt Singapore Airlines was lacking "the sauce" (as the kids say). Bolster belief in the carrier's je na sais quoi here.
Business Events Adelaide set for 20th Destination SA event
Destination SA turns 20! Hopefully it's not celebrated with vodka cruisers and vapes like most 20th birthdays.
Boeing’s woes delay massive Virgin Australia order
This delay means Virgin staffers will be without that new plane smell, inspiring us to sell it in a can.
All the winners from the 2023 Qantas Australian Tourism Awards
Somehow missed this news recently? Good thing you're subscribed to our fabulous newsletter!
Corporate international travel from Brisbane up 30% YOY: Flight Centre
Queenslanders seem keen to go somewhere that actually serves good beer! Sorry, we actually like Great Northern.
Amora Brisbane undergoes $30m remodelling, geared up for MICE offerings
When $30m goes into an amazing hotel to get it geared up for MICE offerings, that's amore!
Corporate Travel Management’s CEO Laura Ruffles steps down
CTM confirmed that Ruffles will be stepping down due to a personal health issue, effective immediately.
Qatar Airways crowned World’s Best MICE Airline at World MICE Awards
You could say Qatar Airways really 'nabbed the cheese' with this one! Alright, we'll see ourselves out...
Qantas, Jetstar & Virgin hike airfares as supplier costs inflate
Supplier increases means you'll pay more. It's like pass the parcel, but instead of getting a present, you owe money.
NSW Central Coast wins global sustainability award for promoting ecotourism at ITB
NSW Central Coast jumped the gun on St. Patricks Day and got the green celebrations going early!
PHOTOS: RuPaul’s Drag Race stars hit Kings Canyon for Priscilla’s 30th anniversary
The stars have renamed the iconic spot 'Queens Canyon'. No name change to the adjacent 'Priscilla's Crack', however.
Air NZ to suspend Auckland-Chicago route amid aircraft troubles
Sorry Kiwis, your craving for authentic deep dish pizza will go unsatiated (or you could just fly with another airline).
Tasmanian Premier promises to build the world’s largest chocolate fountain if re-elected
If only sticky 6-year-old children could vote. Then the Tassie Premier would be guaranteed a victory!
The staggering amount invested in 2022/23 Australian tourism projects revealed!
Any guesses on how much it was? We'll give you a hint: It's between $1 and $9 trillion (hope this helps).
Marriott’s Bonvoy Lounge makes it a 5-peat at Formula 1 in Melbourne
If Formula 1 is so good, then why isn't there a Formula 2? Oh there is one... Never mind.
Virgin Australia posts $236m profit, but the outgoing CEO warns of turbulence ahead
Hrdlicka warns of tough times ahead, just after announcing she's leaving. We wonder if there could be a connection!
Ascott opens new 255 room property in Central Sydney
Bored of your bedroom and want 255 new ones to try? The new Ascott property is here to solve this very specific problem!
Work and play at the Radisson RED, Auckland
We aren't going to tell you what order to work and play in, just that you should be looking to do both at Radisson Red.
Swiftonomics 101: Just how much did fans spend travelling to see Taylor Swift?
Thought you'd heard the last of Swift, huh? Not in your Wildest Dreams could Swiftomania go out of Style!
Rex posts a $13.3m turnaround for 1H24, but still at a loss
Rex is slowly making its way back to pre-pandemic form. Much like us with our sporadic attempts at exercise.